Woolies, Europe’s leading provider of specialist car accessories, has announced the launch of a new website as it focuses on eCommerce to increase sales of its range of car products.
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Woolies is the UK company that supplies specialist car accessories and parts to the trade and consumers worldwide. The company appointed Xanthos, www.xanthosdigital.com, the eCommerce specialist, to build the new website with a framework designed around content, structure and simple navigation.
The website includes a raft of new features as well as improvements to its content pages such as pictures and price display. Xanthos created a responsive design and build which enables the site to resize automatically for mobile platforms. The design team also implemented a one-page checkout system which has seen basket conversions increase by 67% for similar projects.
Duncan Allen, Director of Woolies, said:
“The launch of the Woolies new website marks a change in our online approach with E-commerce now a key part of our sales strategy. The team at Xanthos has done an incredible job enabling us to provide new content and features which help us to deliver an even greater experience for our customers. The increase in conversions will make a significant improvement to our online sales.”
Olga Travlos, Managing Director of Xanthos, said:
“We are delighted that the roll-out has gone so smoothly. With such a diverse range of products Woolies wanted a site that was simple to navigate, with products that could be found easily, combined with an effective and user friendly checkout process that would improve ROI. We are very pleased with the results.”
For more information on the results and how Xanthos helped, see our Case Study on Woolies Trim here.
