Did you know that fossil fuel companies spend billions each year on marketing to downplay climate concerns? At Xanthos Digital, we believe it’s time for a change. That’s why we’ve joined the Clean Creatives Pledge.
Xanthos believes in action, not just words. That’s why taking the Clean Creatives Pledge is a meaningful step towards a sustainable future—one where marketing agencies cut ties with fossil fuel clients and drive positive change. Here’s why we’re proud to be part of this movement and what it means for us, our clients, and the industry.
What is the Clean Creatives Pledge?
The Clean Creatives Pledge is a global initiative uniting marketing, PR professionals, and agencies who are committed to saying “no” to fossil fuel clients.
Specifically, the pledge involves refusing work from companies directly involved in the extraction, processing, or sale of fossil fuels. This includes oil, gas, and coal companies, as well as utilities generating significant revenue from fossil fuels and industry-funded groups promoting their interests.
By refusing contracts from these entities, Clean Creatives aim to reduce the influence of fossil fuel marketing. It’s a significant step towards driving systemic change in how industries operate.
Why Xanthos Digital joined the Clean Creatives movement
A commitment to sustainability
Sustainability isn’t just a checkbox for Xanthos Digital; it’s a core value. We’re committed to achieving net-zero Scope 1 and Scope 2 emissions and are actively addressing our Scope 3 emissions to reduce impact across the supply chain. Adopting the Clean Creatives Pledge reinforces our determination to lead by example in the marketing agency sustainability sector.
Driving positive industry change
By taking this step, we hope to influence those around us. Whether it’s competitors, clients, or other agencies, the message is clear: we have more power to drive change when we act together. Continuing to work with fossil fuel clients (directly or indirectly) delays the shift towards a more sustainable future. By choosing responsible partnerships, we can drive meaningful change together.
Building partnerships with eco-conscious clients
Our pledge allows us to align more closely with clients who share our values. Sustainability-focused businesses are increasingly looking for partners who practise what they preach. Rooted in integrity, our decision to join Clean Creatives reflects our commitment to working with companies that prioritise environmental responsibility.
How the Clean Creatives Pledge works
Taking the Clean Creatives Pledge means committing to clear standards that hold agencies accountable for their partnerships and impact. Agencies taking the pledge must not work with (or provide services to):
- Companies whose primary business is extracting, processing, transporting, or selling fossil fuels.
- Utilities generating 50% or more of their electricity or revenue from fossil fuels.
- Groups funding infrastructure projects that expand fossil fuel capacity.
- Trade organisations or non-profits representing fossil fuel companies.
By setting these clear boundaries, the Clean Creatives Pledge ensures agencies contribute to a future where marketing supports sustainable progress, not fossil fuel interests.
Our role as Clean Creatives
Xanthos Digital’s dedication to purpose-driven work means we integrate sustainability into every project. Here’s how being a Clean Creatives agency complements our work for environmentally conscious businesses:
Ethical digital marketing campaigns
We provide data-driven strategies that help clients achieve their business objectives without compromising ethics or environmental impact.
Transparent reporting
Our reporting focuses on metrics that deliver genuine business results while minimising unnecessary resource consumption.
Sustainable growth for clients
We empower our clients to grow sustainably by developing mindful marketing strategies and helping them communicate their sustainability efforts effectively.
Why other agencies should take action
Joining the Clean Creatives movement isn’t just the right thing to do—it’s the smart choice for agencies striving for credibility, relevance, and long-term growth. Here’s why more sustainable marketing agencies should commit to this pledge.
- Strengthens client relationships: Sustainability is no longer just a trend; it’s an expectation. Aligning with sustainable values builds trust and future-proofs your agency’s success.
- Drives industry transformation: Agencies hold immense creative power in shaping narratives. By choosing thoughtful collaborations, marketing professionals can help phase out fossil fuel influence and accelerate clean energy solutions.
- Prepares for future regulations: With climate-conscious policies gaining momentum, aligning with sustainable practices now ensures your business remains compliant and adaptable.
The bigger picture
Joining the Clean Creatives Pledge is more than just a business decision—it’s a commitment to shaping a future where creativity and responsibility go hand in hand. As businesses rethink their role in sustainability, we’re proud to stand at the forefront of this movement.
Partner with a sustainable marketing agency
Whether you’re an eco-conscious business looking for digital marketing expertise or an organisation rethinking sustainability, Xanthos Digital is here to help. Our approach integrates innovative marketing strategies, sustainable practices, and a commitment to measurable results that support your growth towards a greener future.
Sustainability isn’t just the future—it’s the present. Let’s work together to create marketing strategies that drive growth while making a real difference. Get in touch today.
