Social Media Marketing
There were 57.6 million social media users in the UK at the start of 2022, equivalent to 84.3% of the population.
Social media users in the UK increased by 4.6 million (+8.7%) between 2021 and 2022.
There were 57.6million social media users in the UK at the start of 2022, equivalent to 84.3% of the population, an increase of 4.6million (+8.7%) between 2021 and 2022.
DataReportal – February 2022
Build your brand and engage your audience with social media marketing
Social media marketing is one of the essential mediums for companies to engage and connect directly with their audience – but many brands do not take advantage of this platform. With over 2.3 billion active social media users, coming at a global penetration of 30%, you cannot afford to ignore social media platforms. It allows you to spread your message, increase brand awareness, share your content, build a following, and nurture your leads.
We understand that not all social platforms work for all businesses. Some may find promoting their business on Facebook is the best way to get to their market; however, for others, the best way to get to their audience is through Instagram, Twitter, LinkedIn, or even Pinterest. It’s why, at Xanthos, we take the time to audit and delve into your existing social accounts and discuss your business goals. We work closely with you to put together the best package to help improve your online awareness and engagement and gain potential leads.
Our social media marketing and social media management services can help you build your brand, find new customers and generate additional revenue.
Still need convincing?
What social media can do for businesses
For the majority of people, social media has become a part of daily life. Whether it’s a quick scroll through Facebook to see updates from family, a Twitter feed refresh to catch up on the latest news, or a browse of Instagram to see what your favourite celebrities have been up to – it’s become a ritual. Social media has become a critical tool for any business which wants to grow online.
There are many reasons why social media marketing is such an essential part of any digital strategy, including:
Share information with your audience in real-time
Provide quick and responsive help to your customers
Nurture leads from early on in the buying cycle
Creates brand, service or product awareness
Engages your customers and clients
Humanise your business by allowing people to get to know the people behind the brand
Our social media management process
Offering social media management for social channels including Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
We will review your existing social platforms, evaluate what is working and which areas require improvement. Once identified, we’ll discuss and create objectives that align with your business goals.
Assessment of your competitor’s presence across social platforms to ensure your social strategy exceeds the current strengths of your competitor's social and improve your brand online.
Understanding your customer persona(s) is essential to help identify who and how you can find them online. We'll discuss in detail your ideal customer to help us create the best social strategy for you.
Businesses can use many social channels; however, they are not necessarily the right ones for your strategy. It's why we identify your buyer persona(s), as this will help determine the best possible platforms to help achieve your business goals. During this stage, we choose the right social media for you, optimise the proposed social profiles and identify initial hashtags used when publishing content.
We work alongside you to develop a scheduled content plan to ensure you have enough time to provide feedback and ideally have complete control of your social account posts. During this stage, we determine the right content mix and discuss the proposed visual content, including static imagery and video content, to infographics, blogs, and podcast snippets.
We provide ongoing reports around a schedule best suited to your needs. Our report focus on several key metrics that matter to all businesses, including performance metrics such as UTM parameters to track social visitors to your website, engagement, impressions, reach, referrals and conversions. We also report on what posts performed the best and not so much during the month. Plus, analyse what hashtags worked well and what we would avoid.
Why invest in social media?
We can align your social media strategy with other aspects of your digital marketing to drive the best results for your brand. As well as our extensive knowledge, experience and tools, we strive to give clear direction on our proposed content schedule and how it meets your business goals.
We won’t recommend social media channels we do not think will add value to your business. So, whether you’re looking to improve your social media marketing, or just getting started, we are here to help your business get the most out of your social media marketing.
- Social media strategy creation
- Social media channel creation, set-up and optimisation
- Social listening
- Social media consultancy
- Social media training
- Social media branding and graphics
- Paid social advertising
- Organic social media management
- Social media reports
