Initial consultation and goal setting
We begin with an in-depth consultation to understand your business objectives, target audience, and key performance metrics. This helps us identify the goals of your PPC campaigns.
We are a performance-driven PPC agency with a UK-wide presence, specialising in Pay-Per-Click (PPC) advertising campaigns on platforms like Google, Microsoft, LinkedIn, and Facebook.
Boost your return on ad spend up to 1000%! 🚀
PPC, or Pay-Per-Click advertising, is a highly effective means of generating instant traffic flow and leads. Giving you complete control and visibility of where your ad spend goes, it allows us to put every penny spent to good use.
Finding new customers has never been easier. With Pay-Per-Click, you can precisely target specific demographics, positioning your business directly in front of those seeking products and services like yours. Our PPC services allow you to jump to the top of search results, maximise your visibility and get ahead of the competition.
90% of internet users see Google Ads and are almost twice as likely to click through when shopping online. With the potential to nearly double your website traffic, paid search offers a powerful avenue for you and your business to achieve your growth objectives.
At Xanthos Digital, we’re dedicated to bringing ambitious business goals to fruition for our clients. Using our decades of experience, we craft and execute profitable advertising strategies, successfully helping dozens of brands achieve their ambitious growth plans. When carrying out these strategies, we keep transparency at the forefront by providing clear and comprehensive reporting that keeps you informed every step of the way. We take on the role of your digital partner, closely collaborating with your team to grasp your brand and drive high-quality leads.
Our PPC services focus on driving targeted traffic and maximising ROI. We create tailored campaigns, optimise ad performance, and monitor results to ensure the best outcomes for your business.
Initial consultation and goal setting
We begin with an in-depth consultation to understand your business objectives, target audience, and key performance metrics. This helps us identify the goals of your PPC campaigns.
Keyword research and competitor analysis
We identify high-performing keywords, analyse competitors' strategies, and optimise campaigns to improve rankings, visibility, and traffic effectively.
Campaign structure and strategy development
We design a customised PPC strategy, structuring your campaigns into targeted ad groups with specific keywords, ad copy, and bidding strategies. This structure helps you get the most out of your budget.
Ad creation and design
We design high-performing, tailored ads that leverage keywords, compelling copy, and eye-catching visuals to maximise click-through rates and drive conversions.
Final review and adjustments
We review all ad copy, visuals, and details to ensure everything aligns with your goals, and make any necessary changes.
Campaign launch!
Congratulations! Your ads are now live and ready to make an impact.
Are you wondering if your PPC campaigns are delivering the best results? Xanthos Digital offers a complimentary digital health check to assess your current PPC performance. We review critical elements such as keyword targeting, ad relevance, bidding strategy, and conversion tracking, identifying areas where optimisation can drive more value from your budget. With our expert recommendations, you’ll gain insights on how to refine your PPC strategy to increase clicks, conversions, and ROI. Let us help you make your PPC campaigns work harder for your business.
PPC advertising, short for Pay-Per-Click, is a digital marketing method where advertisers pay a fee each time their ad is clicked. It's a way for businesses to drive traffic to their websites by placing ads on search engine results pages (like Google or Bing) or on social media platforms (such as Facebook or LinkedIn). On Google Ads, advertisers bid for ad placement, and the ads are displayed based on factors like bid amount, ad relevance, and quality score. PPC advertising allows businesses to target specific keywords, demographics, interests, and behaviours, making it a precise and measurable form of advertising.
