MARKETING SOLUTIONS
Paid social media advertising services
At Xanthos Digital, we provide professional paid social media advertising services that help small and medium-sized businesses (SMBs) in Cambridge, Cambridgeshire, and across the UK reach and engage their ideal audience. Established in 2002, our team has extensive experience crafting custom social ad campaigns that drive results, whether through Meta Ads, LinkedIn, or other social platforms.
- Connect your brand with the right audience
- Spark authentic engagement that builds lasting connections
- Turn interactions into impactful conversions that matter
Why a paid social agency is essential
Social media has become one of the most effective channels for reaching and engaging customers. Paid social media allows you to target specific demographics, interests, and behaviours, making it a powerful tool for SMBs looking to grow their reach. With paid social, you can do the following:
- Connect with your audience at every stage of their buyer journey
- Build and nurture relationships that drive loyalty
- Achieve measurable results that showcase success
- Strategically achieve your business goals with precision-crafted campaigns
- Make your brand unforgettable in a crowded marketplace
Why choose us as your paid social agency?
At Xanthos Digital, we prioritise transparency, results, and return on investment in every paid social campaign we manage.
Data-driven
insights and expertise
Our experienced team uses data-driven insights and expertise across multiple social platforms to deliver effective campaigns that align with your business objectives. With a focus on the metrics that matter, we take the time to understand your unique goals and tailor our services to maximise engagement, leads, and conversions.
We offer paid social advertising primarily through Meta Ads (Facebook and Instagram) and LinkedIn, but we also have experience running campaigns on X (formerly Twitter) and Pinterest. This flexibility allows us to tailor our approach based on your preferred channels and audience.
Get a free digital health check
If you’re unsure of your current paid social strategy, Xanthos Digital offers a free digital health check to assess your social media presence and identify areas for improvement. We’ll provide actionable recommendations to help you get the most out of your social ad campaigns and maximise your return on investment.
Our paid social media agency process
Our paid social media services are designed to cover everything from strategic planning and setup to ongoing optimisation and performance analysis. Here’s how we work:
CREATING SUCCESS
Paid social
monthly tasks
After the initial set-up process, we get started with our monthly tasks:
- Strategy review: Regular reviews and adjustments to ensure the strategy remains aligned with your goals.
- Ad creative development: We develop high-quality ad creatives, including copywriting, images, and graphics.
- Ad campaign setup as needed: New ad campaigns can be set up as needed based on evolving goals.
- Campaign optimisation: Ongoing optimisation to ensure ads are delivering maximum ROI.
- Bid management: Managing bids to ensure optimal ad placement within your budget.
- Campaign monitoring: Ongoing monitoring to ensure ads are running smoothly and meeting performance targets.
- A/B testing: Testing different ad variations to find the most effective approach.
- Geotargeting: Focusing ads on specific geographic locations for local targeting.
- Ad scheduling: Displaying ads during specific days and times for optimal reach.
- Weekly campaign review: Regular reviews to assess campaign performance and adjust as needed.
- 28-day Pixel review: Routine review of Meta Pixel data to optimise targeting and track performance.
- Monthly in-depth performance review: Comprehensive analysis of campaign metrics, trends, and outcomes.
- Monthly Google Analytics review: Analyse data to measure the impact on website traffic and conversions.
FAQ
Paid social
media services FAQs
Would you like to learn more about Xanthos Digital’s paid social media services?
Discover our most frequently asked questions below.
Paid social media advertising involves promoting your business on social media platforms using targeted ads to reach specific audiences. It’s a way to boost your visibility, engagement, and conversions by connecting with potential customers on popular social networks.
Paid social media ads allow you to target specific demographics and behaviours, making it easier to reach your ideal customers and achieve measurable results. They’re a cost-effective way to increase brand awareness, generate leads, and drive conversions.
Our primary focus is on Meta Ads (Facebook and Instagram) and LinkedIn, but we also run campaigns on X (formerly Twitter) and Pinterest. We can tailor our approach based on the channels most relevant to your audience.
We track key performance metrics, such as click-through rates, conversions, and return on ad spend (ROAS). Our transparent reporting provides clear insights into how your campaigns are performing and areas for optimisation.
Yes, we can work with your existing account, troubleshoot any issues, optimise current campaigns, and develop new strategies to improve performance.
Your budget depends on factors such as the platform, competition, and campaign goals. We can help you determine a budget that aligns with your objectives and maximises your return on investment. We also offer flexible options that allow you to scale your spend based on performance.
Paid social can generate results relatively quickly, often within a few days of launching the campaign; however, optimal performance may take a few weeks of testing and optimisation to fine-tune targeting, ad creatives, and bidding strategies.
