Google Ads Management Services | Cambridge | Xanthos Digital

Digital marketing services

Google Ads management services

At Xanthos Digital, we specialise in delivering targeted, results-driven Google Ads campaigns to help businesses across the UK reach their ideal customers. Our Google Ads services are designed to maximise your return on investment by:

google ads

Why you need a Google Ads management agency

Google Ads is one of the most effective ways to reach potential customers at the exact moment they’re searching for your products or services. With Google Ads, your business can achieve the following:

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Choosing the right Google Ads agency

At Xanthos Digital, we’re committed to helping you achieve real results through honest, transparent Google Ads management.

google ads keywords

Focusing on
metrics that matter

With over two decades in digital marketing, we understand that success with Google Ads goes beyond clicks and impressions. We focus on the metrics that matter most to your business, ensuring your ad spend translates into valuable outcomes, from increased leads to improved ROI. Our experienced PPC specialists work closely with you to create, monitor, and optimise campaigns that align with your business goals and deliver a return on investment.

Our commitment to clarity, communication, and measurable results sets us apart. With Xanthos, you’ll benefit from data-driven strategies that make the most of your budget and help you reach the right audience effectively.

Get a free digital health check

Are you curious about how Google Ads can benefit your business? Xanthos Digital offers a free digital health check to assess your current online presence and identify opportunities for improvement. We’ll provide recommendations tailored to help you make the most of your PPC investment and grow your business effectively.

Case Studies

873%

Return on ad spend

£0.49

Avg. Cost Per Click

Superior Render Supplies

Superior Render Supplies is a UK-based company that specialises in providing high-quality rendering materials and products for the construction industry.

Objective

Reach more potential customers and help drive growth of the company online.

Challenge

Improve the return on ad spend while advertising in an increasingly competitive market.

What we did

Reworked the Google Shopping campaigns and set up new Search campaigns.

Our Google Ads marketing agency process

Our Google Ads management service covers every aspect of campaign creation, monitoring, and optimisation. Here’s how we work:

Initial consultation and strategy development

We begin by discussing your business objectives, target audience, and key metrics. This allows us to create a Google Ads strategy tailored to your unique goals and designed to maximise your ad spend.

Keyword research and ad creation

We conduct comprehensive keyword research to identify high-intent keywords that are relevant to your business.

Campaign setup and targeting

We set up your Google Ads campaigns, including ad groups, bidding strategies, and precise targeting options to reach the most relevant audience. Our targeting strategy ensures that your ads are seen by potential customers who are likely to convert.

Ad creation

Our team crafts compelling ad copy and designs engaging visuals to attract clicks and drive conversions.

Ongoing campaign monitoring and optimisation

Our team continuously monitors your campaigns to track performance and make data-driven adjustments. We optimise bids, update ad copy, and test different strategies to improve click-through rates and maximise conversions.

A/B testing and performance analysis

We regularly conduct A/B testing to determine the most effective ad variations. By testing different elements, we ensure your campaigns are always improving and delivering the best possible results.

Transparent reporting and insights

We provide regular reports that highlight key performance metrics, including impressions, clicks, conversion rates, and ROI. Our transparent reporting ensures you understand how your Google Ads campaigns are performing and the impact on your business.

What you get from
Google Ads management

Xanthos Digital can develop a tailored Google Ads strategy that will allow you to do the following:

Drive real results

Our Google Ads management doesn't revolve around vanity metrics; we're all about the real results that make a tangible difference.

Reach your target audience

The very nature of Google Ads makes it easier than ever to pinpoint your target audience and ensure your ads are reaching them.

Grow your business

Boosting your online visibility allows you to attract more customers and grow your business.

FAQ

Google Ads FAQs

Discover our most frequently asked questions below to learn more about Google Ads management. 

Google Ads is a paid advertising platform that allows businesses to display ads on Google’s search results and other Google properties. It helps you reach potential customers who are actively searching for your products or services, making it an effective way to drive targeted traffic and generate leads.

We focus on delivering measurable results and have extensive experience in managing successful Google Ads campaigns. Our team is dedicated to transparency, ensuring your ad spend is used effectively to achieve a clear return on investment.

We track a range of key performance metrics, including clicks, conversions, and ROI. Our reports provide a clear overview of campaign performance so you can see exactly how Google Ads contributes to your business goals.

The ideal budget varies depending on your business goals, competition, and target audience. We can help you determine a budget that aligns with your objectives and maximises your return on investment.