Email Marketing Services | Cambridge | Xanthos Digital

Digital marketing services

Email marketing services

We offer professional email marketing services that help build meaningful connections with their audience. Established in 2002, our team has years of experience crafting email campaigns that drive engagement, nurture leads, and foster customer loyalty. Whether you need a monthly email campaign or a complex automation strategy, we have the expertise to make your email marketing a key revenue driver.

email marketing

Email marketing is an essential, but often overlooked, digital marketing channel

Email marketing remains one of the most effective channels for engaging customers and converting leads into loyal buyers. With a well-planned email strategy, you can reach your audience directly with personalised, relevant content that reinforces your brand and encourages action. For SMBs, email marketing is invaluable for building relationships, generating repeat business, and driving measurable growth. 

Our approach to email marketing ensures that every campaign is tailored to your business goals and designed to deliver the right message to the right people at the right time. 

Why choose us for your email marketing

At Xanthos Digital, we combine our deep understanding of email marketing with a commitment to delivering measurable results. Our team is skilled in creating impactful email campaigns that prioritise the metrics that matter to your business, from open rates and click-through rates to conversions and ROI. We focus on transparent, honest service and offer bespoke solutions that fit your unique needs. 

We have experience working with various email platforms, including Mailchimp, Klaviyo, and others. This flexibility means we can work with your existing system or recommend a new platform tailored to your requirements. From setup and list management to email design and performance tracking, we provide a complete email marketing solution. 

Our managed email marketing process

Our email marketing services are designed to be comprehensive and adaptable to your specific needs, ensuring you get the most out of your campaigns. Here’s how we work: 

Develop a custom solution

Whether you need a few targeted emails each month or a full-scale email marketing funnel, we can develop a solution that aligns with your business goals. 

Platform setup and management

We work with a range of email platforms and can set you up on a platform that suits your business. Our team will import your contact database, manage your subscriber lists, and assist in building a healthy, engaged contact list. 

Campaign strategy and content creation

We start by understanding your audience, goals, and messaging. From there, we create engaging email content that nurtures leads, engages past customers, and generates interest in your products or services. 

Automated campaigns and drip campaigns

If opted for, we design and implement automated email sequences that send the right message at the right time. These can include welcome emails, post-purchase follow-ups, lead nurturing sequences, and more. 

Tracking and optimisation

Our campaigns are backed by detailed performance tracking. We measure success through key metrics, optimise where necessary, and report on how each campaign is contributing to your overall objectives. 

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FAQ

Email marketing FAQs

Email marketing involves sending tailored messages directly to your customers and leads via email. It’s a powerful way to nurture relationships, drive engagement, and encourage conversions.

Email marketing offers one of the highest returns on investment in digital marketing. It allows you to reach your audience with personalised, relevant messages that foster loyalty, drive repeat business, and encourage action. 

Yes, we work with a variety of email platforms, including Mailchimp and Klaviyo. We can optimise your current platform, refine your campaigns, and help you get the most out of your existing setup.

We measure success through key metrics like open rates, click-through rates, and conversions. Our transparent reporting provides insights into what’s working and areas for improvement, ensuring your campaigns contribute to your business goals. 

We create a range of email campaigns, including newsletters, promotional emails, automated welcome series, post-purchase follow-ups, and re-engagement campaigns. Our campaigns are tailored to your audience and objectives. 

For tailored email marketing strategies that drive engagement and results, contact Xanthos Digital today. Let us help you connect with your audience and grow your business through targeted, effective email marketing.