The brief
SwiftDX approached us facing several key challenges:
- Regular and effective communication with investors about company progress
- Maintaining and enhancing their online presence and community engagement
- Alleviating internal pressures related to digital marketing efforts
- Establishing value and authority in a competitive marketplace
- Managing and improving reputation within the industry and community
- Expanding brand awareness across the UK, US, and European markets
- Preparing the company for a Series A funding round within an 18-month timeframe
To address these issues, it was essential to develop a strategy that would:
- Direct web visitors to relevant landing pages
- Enable SwiftDX to quickly adapt its website to market changes
- Consistently drive and measure relevant traffic
- Establish best digital marketing practices to connect with the community
- Promote SwiftDX as a leading, dynamic player in the industry
- Syndicate news effectively across blogs, LinkedIn, Twitter, and email
The solution
To meet SwiftDX’s objectives, we implemented a comprehensive digital strategy involving:
WordPress web design: A redesigned, responsive WordPress site that aligns with evolving market trends, enhances user experience, and communicates the unique value of SwiftDX effectively. The website is built to adapt quickly, ensuring it meets the changing needs of the business and its clients.
Search Engine Optimisation (SEO): We executed a robust SEO campaign to increase visibility for newly launched products, focusing on achieving high rankings for broad search terms and improving the average position for key organic keywords.
Social media management: A tailored social media strategy was developed to increase awareness, engagement, and valuable connections on LinkedIn, Facebook, and Twitter. This included regular updates, community engagement, and strategic content promotion.
Content marketing: High-quality content was created to showcase SwiftDX’s expertise and establish the company as a thought leader in its field. Press releases, blog posts, and targeted email campaigns were used to keep investors and existing connections informed, while also attracting new clients and partners.
The result
The comprehensive approach delivered outstanding results for SwiftDX:
