The brief
Superior Render Supplies sought to:
- Hit turnover targets
- Generate a strong return from Google Search and Shopping campaigns
- Enhance brand awareness and online presence
- Establish a long-term partnership with a reliable digital agency
- Implement cost-effective digital marketing strategies
- Stand out against key competitors
The solution
To meet these objectives, we implemented a comprehensive digital strategy, focusing on Google Search and Shopping Ads. The approach included:
- Google Search Ads: Targeted campaigns aimed at driving high-quality traffic to the website, focusing on users actively searching for specific rendering products and related materials. The ads were tailored to highlight Superior Render Supplies’ unique selling points, such as product range, quality, and exceptional customer service.
- Google Shopping Ads: A well-structured product feed was created to showcase Superior Render Supplies’ extensive inventory. The Shopping campaigns highlighted key products, leveraging dynamic bidding strategies to maximise visibility and attract potential buyers searching for render systems and supplies.
- Ongoing optimisation: Through regular monitoring and optimisation, the campaigns were refined based on performance data. This included adjusting bids, testing ad copy, and fine-tuning targeting to ensure the most efficient use of the advertising budget.
The result
The digital marketing strategy delivered outstanding results:
return on ad spend (ROAS)
0
%
