The brief
ISC Medical approached Xanthos to address a key challenge: insufficient organic traffic to their website. Following a successful SEO campaign that improved their search visibility, ISC Medical decided to expand the collaboration to enhance other critical areas of their business, aiming to:
- Increase organic search rankings for key medical terms
- Enhance the website design to improve user experience and increase lead generation
- Implement a multi-store ecommerce solution to cater to different customer segments
- Integrate course booking functionality for training and educational services
- Expand and optimise digital marketing efforts to drive sales growth
The solution
To meet ISC Medical’s objectives, Xanthos provided a comprehensive digital strategy involving:
Search Engine Optimisation (SEO): We executed a targeted SEO campaign focusing on high-impact medical keywords. By optimising the website’s content and technical structure, we improved search engine rankings and increased organic traffic significantly.
Web design enhancement: A refreshed website design was implemented, improving user experience, navigation, and overall aesthetics. This new design aimed to increase visitor engagement and conversion rates.
Multi-store ecommerce development: We set up a robust multi-store ecommerce platform, enabling ISC Medical to serve various customer segments effectively, with tailored product offerings and streamlined purchasing processes.
Course booking integration: To support ISC Medical’s educational offerings, we integrated a course booking functionality, allowing healthcare professionals to easily register for training and development sessions.
Expanded digital marketing: We expanded the digital marketing strategy to include PPC campaigns, social media engagement, and email marketing. This comprehensive approach maximised ISC Medical’s online visibility and drove sales growth.
The result
The strategic initiatives delivered outstanding results for ISC Medical:
Testimonial
Their SEO work has resulted in propelling our website to the top of the Google rankings for the keywords that mattered to us and the customer services that she provided during the setup of our ecommerce site has been truly outstanding. Their proactive stance in identifying our business needs and in finding practical solutions to our stringent requirements has made all the difference and, as a result, we are looking forward to entrusting Xanthos with further development work over the forthcoming months. Xanthos has to be one of the best agencies around, large enough to cater for all your needs but small enough to retain a professional approach with a personal touch.
Are you ready to
transform your business?
If you’re looking to increase your sales, enhance your online presence, and build a stronger digital strategy, get in touch with us today. Let’s work together to achieve exceptional results for your business.
