The brief
Elite Wheels approached us with a clear set of goals aimed at enhancing their online presence and driving revenue growth.
Key objectives
- Redesign the existing website with a more intuitive navigation structure.
- Implement a full ecommerce solution to allow direct sales, ensuring the website only lists items currently in stock.
- Eliminate the reliance on third-party platforms like eBay and focus on direct-to-consumer sales.
- Ensure the new website is mobile-friendly across various devices.
- Enable seamless integration with Google Shopping Ads to support digital marketing efforts.
- Boost daily tyre sales sets and enhance the website's visibility in Google search results and outranking competitors
The solution
To meet the brief, we delivered a comprehensive digital strategy that included the development of a new ecommerce website on the Shopify platform, alongside ongoing Google Ads management and a targeted SEO campaign.
The new Shopify site was designed with a user-first approach, featuring an intuitive navigation structure and an efficient stock management system to ensure customers only see products available for purchase. The mobile-responsive design ensured a seamless experience across devices, while direct integration with Google Shopping Ads enabled effective digital advertising.
In parallel, our SEO efforts focused on improving the website’s visibility in search results. We conducted thorough keyword research, optimised product pages, and implemented technical SEO improvements to enhance organic performance.
The result
The new website and digital marketing strategy delivered exceptional results for Elite Wheels.
