Xanthos Digital

Book a call
Xanthos Digital
Book a call

🚀+514%in organic search traffic

Cancer Prevention Research Trust

The Cancer Prevention Research Trust (CPRT) is a UK-based charity, founded in 1973, with a mission to fund research aimed at cancer prevention. The trust focuses on educating the public about cancer prevention strategies and supporting studies that examine the relationship between lifestyle factors—such as diet, environmental exposure, and genetics—and cancer risk. CPRT relies entirely on public donations, including memorial gifts and legacies, to fund its research initiatives. They offer various ways for individuals to contribute, including direct donations, fundraising events, legacy giving, and tribute gifts. The charity promotes the importance of a healthy lifestyle, advocating for a balanced diet, regular exercise, and the avoidance of known carcinogens to help reduce the incidence of cancer.

The brief

Cancer Prevention Research Trust approached us with the objective to:

  • Increase donations via their website
  • Develop a professional and appealing website to attract their target audience
  • Enhance their online presence, making it easier for potential donors to find them through Google search and contribute

The solution

To meet Cancer Prevention Research Trust’s goals, we implemented a comprehensive digital strategy encompassing website development, SEO, content marketing, and paid search campaigns:

Charity website development:

  • Built a fully responsive, user-friendly WordPress website designed to make a strong first impression and clearly communicate the charity’s value proposition.
  • Included two design layouts with two iterations for feedback and refinement.
  • Integrated key features such as a map, enquiry form, PayPal donation functionality, and a drop-down menu for easy navigation.
  • Added links to social media channels to boost engagement and reach.

Search Engine Optimisation (SEO for charities):

  • Conducted keyword research to identify relevant search terms for CPRT’s target audience.
  • Provided ongoing charity SEO, focusing on one page per month, including writing meta titles and descriptions to improve search visibility.
  • Created and submitted an XML sitemap to Google to enhance indexing.
  • Delivered bi-annual site audits and two ranking reports per year to monitor performance.

Content marketing for charities:

  • Developed an annual content calendar for blog posts, focusing on cancer prevention topics to engage and educate the audience.
  • Produced one optimised blog post per quarter, including relevant images, and uploaded these to the blog.
  • Shared blog content on LinkedIn and Twitter to increase visibility and drive traffic.

Google Ads for charities:

  • Set up a Google Ads account and launched two targeted Google Search Ad campaigns.
  • Crafted compelling ad copy to attract donors and raise awareness of the charity’s mission.
  • Managed and optimised the campaigns monthly, providing detailed reports to track performance and make adjustments.
Before
After
Before
After

The result

The implemented web design and charity marketing strategy delivered outstanding results:

increase in organic search traffic
0 %
reduction in Google Ads CPC
0 %