Expert digital marketing services from a Cambridge-based digital agency
Digital marketing services
We offer a range of digital marketing services focused on generating the results that matter to you. Whatever your requirements, our digital marketing services will be sure to help you achieve your goals. Whether you’re aiming to increase brand awareness, generate leads, or drive sales, our team of dedicated professionals is committed to crafting strategies that resonate with your target audience and yield measurable outcomes.
Why is digital marketing important?
On average, individuals spend approximately 6 hours and 58 minutes behind a screen daily, making digital channels the perfect bridge between businesses and their customers. The ability to track and monitor the performance of entire channels and specific campaigns is a great way for businesses to ensure a high return on investment from their marketing activities and gather valuable learnings. This, combined with the affordability of digital marketing compared to traditional marketing methods, allows small businesses to keep tight control of their spending and put every penny to good use.
Our digital marketing services
We offer a broad range of digital marketing services, focused on delivering the results you want. All of our services can be tailored as you see fit, but we also offer packages based on the most-requested aspects. Our digital marketing services are:
SEO (Search Engine Optimisation)
Boost your website's ranking with effective search engine marketing to outpace competitors. Our integrated SEO packages span on-page, off-page, technical and local SEO, ensuring your site is found in organic search.
PPC (Pay-Per-Click)
Surpass organic search results and appear in front of your target audience when they search for products like yours online. Our digital marketing agency delivers maximum ROI through strategic campaign optimisation and industry best practices.
Content marketing
Build authority and brand awareness online with content marketing. Bolster your SEO with fresh, quality content whilst reaching your target audience throughout their customer journey.
Email marketing
Harness the power of email marketing to drive leads and sales with monthly newsletters and eCommerce sales emails sent directly to customer inboxes.
Paid social
Reach and engage your ideal audience with targeted paid social campaigns that drive real results. Our paid social packages cover strategy, ad creation, audience targeting, and ongoing optimisation, ensuring your social ads generate quality leads.
Digital strategy development
Before you jump straight into your digital marketing activity, it is crucial to explore all avenues thoroughly and do the necessary research to deliver he best possible value.
About Xanthos Digital
Why choose us as your
digital marketing agency?
Our comprehensive approach means that your digital marketing channels grow, causing your business as a whole to do the same. For a fraction of what an in-house marketing department would cost, with Xanthos, you gain access to a team of PPC, SEO, paid social and email marketing experts and developers who are on hand to make fixes as and when needed.
At Xanthos, we understand that every business is unique, which is why we prioritise personalised approaches that align with your brand identity and values. From conducting in-depth market research to implementing data-driven tactics, we leverage the latest tools and technologies to optimise your online presence and maximise ROI.
Get a free digital health check
Are you curious about the effectiveness of your current digital marketing strategy? Xanthos Digital offers a free digital health check to help you understand where your online presence stands. We’ll assess key areas, including website performance, SEO, social media, content strategy, and paid advertising, providing a comprehensive view of what’s working and where there’s room for improvement. Our tailored recommendations will give you actionable insights to optimise your digital marketing efforts, helping you achieve better results and grow your business more effectively. Let us guide you towards a stronger, data-driven strategy that delivers measurable success.
FAQ
Digital marketing FAQs
Digital marketing is all about promoting things online, and with the variety of technologies we have at our disposal, there are endless channels we can use to reach audiences. To name a few options, there are websites, social media, and email to reach people, and many more ways of selling products or services are being added to the list. The tools we use allow us to track and monitor the performance of our digital marketing efforts and, therefore, fetch greater ROI. With over 60% of the global population online, digital marketing has become essential for businesses.
Hiring a digital marketing agency brings specialised expertise, cost-effectiveness, and scalability to your marketing efforts, ensuring effective campaigns tailored to your business needs while freeing up your time to focus on core operations.
We provide a comprehensive suite of digital marketing services, including Search Engine Optimisation (SEO), Pay-Per-Click (PPC) advertising, paid social, content marketing, email marketing, and digital strategy development. Our team tailors each service to align with your business goals and maximise your return on investment.
The right mix of digital marketing services depends on your business goals, target audience, and budget. During an initial consultation, we’ll assess your needs and help you determine which strategies will be most effective for your specific objectives, whether that’s driving website traffic, generating leads, or increasing brand awareness.
The timeframe for results can vary depending on the service. SEO and content marketing typically take several months to show significant impact, while PPC advertising and social media campaigns can yield quicker results. We’ll work with you to set realistic expectations and provide regular updates on progress.
We work with a variety of industries, including agriculture, education, construction, IT, life sciences, retail, and more. Our strategies are tailored to the unique needs of each sector.
We provide regular updates, typically on a monthly basis, along with detailed reports that track progress, performance, and any adjustments made to optimise results.
Paid marketing, like PPC, involves running ads for immediate results, while organic marketing, like SEO and content marketing, focuses on long-term growth through unpaid efforts. Both are valuable, and we often combine them for the best outcomes.
