“They collect thousands of pieces of information about you to create a digital profile that they sell to others…This has been happening without your knowledge or permission. Your information is for sale. You have become the product.” Above was taken from Apple’s new video promoting the introduction of an App Transparency Tracking (ATT) feature and
Apple v Facebook: What ATT Means For Advertisers & Users Read More »
Google announced a new algorithm update which aims to promote high-quality product reviews in the search results by identifying which reviews offer more to shoppers.. Any posts which are single reviews or round up reviews such as “top 10s” or otherwise will be impacted by this update – whether positively or negatively. Reviews of products
Google Product Reviews Algorithm Update: What You Need to Know Read More »
Launching in just one month, Google has shared new details on the forthcoming page experience update. The update will look to improve how Google spots good and bad websites by adding a variety of user experience criteria as elemental ranking factors. This month Google answered Core Web Vitals and page experience update queries, including new
Google Expands On May 2021 Page Experience Update Ahead Of Launch Read More »
Vital for searchability and visibility, search engine optimisation (SEO) makes a huge difference to the success of your website and business. Yet, thanks to Google updates and other search engine progressions, SEO success isn’t always straightforward. What is SEO? Search engine optimisation is the process of optimising web pages and their content to be easily
Search Engine Optimisation Tips: Get The Most Out Of Basic SEO Read More »
Earlier in March 2021, Rand Fishkin of SparkToro posted an update claiming that in 2020, two thirds of Google Searches ended without a click. From January to December, 2020, 64.82% of searches on Google (desktop and mobile combined) ended in the search results without clicking to another web property. That number is likely undercounting some
As we approach a year since the beginning of the pandemic, the online retail space has seen a lot of fluctuation. But overall, the percentage of internet sales to total retail sales has increased sharply since the pandemic and subsequent lockdowns began. The overall retail sales volume only partially recovered in February 2021, increasing 2.1%.
“Content is king” You’ve probably heard that before. In fact, it’s been around since Bill Gates published it 25 years ago. But what actually makes content king? Site content alone is the biggest influence to draw visitors to your site. They want to read, watch or listen to whatever is on the page they’ve chosen.
What Content Marketing Platforms Should You Be Using This Year? Read More »
What is technical SEO? To put it simply, technical SEO refers to improving the technical aspects of a website in order to increase the ranking of its pages by search engines. Making a website faster, easier to crawl and set up in a way that helps search engines read and interpret your content are the
What Is Technical SEO, Why Is It Important & How Can It Be Improved? Read More »
At least twice a year, Google make significant, broad changes to their algorithms. These changes are referred to as \”core updates\” and keeping up to date with these changes will, in turn, keep you on top of rankings and SEO. \”They\’re designed to ensure that overall, we\’re delivering on our mission to present relevant and
Google\’s December 2020 Core Update: What We Know So Far Read More »
At least twice a year, Google make significant, broad changes to their algorithms. These changes are referred to as “core updates” and keeping up to date with these changes will, in turn, keep you on top of rankings and SEO. “They’re designed to ensure that overall, we’re delivering on our mission to present relevant and
Google’s December 2020 Core Update: What We Know So Far Read More »
