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In the ever-changing digital landscape we exist in today, having a solid online presence isn’t a luxury for educational institutions anymore – it’s a necessity. Search Engine Optimisation (SEO) plays a significant role when it comes to getting new prospective students and parents, as well as improving your institution or business’ overall visibility. In this

Whether you’re a skilled marketer or just stepping into the digital arena, having a digital marketing glossary at your disposal can come in handy. With dozens of acronyms, metrics, tools and techniques, and new technologies introduced all the while, our comprehensive PPC and SEO glossary is your go-to resource. Save and share with others for

As Xanthos Digital Marketing celebrates its 20-year anniversary, even looking back on the past 20 years shows us how far we’ve come in the UK and across the world when it comes to technology…

As of July 26, Google began rolling out a link spam update which would continue to roll out over the following 2 weeks. This Google algorithm update targets links deemed to be spammy. As ever, Google is looking to improve the quality of the search results, and the new update (dubbed the “link spam update”)

April 2021 saw internet sales as a percentage of total retail sales drop down to 29.4%. In March this figure was 32.8%, but it is an understandable drop as restrictions are lifted and normality begins to return to the daily lives of shoppers. In April 2020 this figure was 30.3% – a big jump up

As we make the slow and steady return to normality, we are seeing retailers open up their doors to a relieved public. But how will this impact online retail and ecommerce stores? Figures from March 2021 regarding retail and online retail sales data show what may well be to come. Retail sales volumes recovered in