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There are a million and one social platforms that businesses can choose from that’ll help market themselves online. And, of course, out of the many, most businesses only hear of or want to use Facebook, Instagram, Twitter, and even LinkedIn...

Paid social, or social media advertising, is effectively any form of paid advertising taking place on a given social media or networking site.

On the 14th of April, Elon Musk put forward a proposition to acquire the social media company Twitter for $43 billion.

Starting with SEO can sometimes feel daunting. For some, it’s due to not knowing what SEO is and, for others, how to do it. If you’ve been straddling the fence and wanting to know SEO and incorporate it into your...

Dismissing paid social media advertising as an unnecessary expenditure for a business can be a big mistake. Many brands see the value paid social advertising offers them, and it is often quite obvious that paid social offers a big opportunity...

Employees will have to put on several different hats when working for some businesses, whether it be the HR hat that moves to a Marketing hat or Project Management hat that moves to Events or Finance Hat. And with many...

This month, we discovered several new social media updates and features that are currently in trials or are ready to launch shortly. Known to be one of the best platforms, Instagram has seemed to push the boundaries through new fantastic...

In what is possibly the biggest rebrand in recent memory, Facebook has decided it will be known as Meta going forwards. While Facebook has historically been known as a social network, this is a shift to be known as a...

In the past 5 years, digital marketing has taken a powerful grip on industry advertising and promoting. Gone were the days when marketing began and ended at traditional TV, radio or general word of mouth. Though these types of marketing...

Last month, the head of Instagram, Adam Mosseri, announced on his Instagram and Twitter pages that Instagram was no longer a photo-sharing platform but a general entertainment app. He explained that from recent customer research, ‘the main reason users used the platform...

It is no marketing revelation that social media is a hugely influential marketing platform. Yet, the belief that social media marketing is only for B2C companies, even now, is keeping B2B companies from getting the most for their business communication...

Following Shopify’s expansion with Google – an expansion that brought shopping to a multitude of Google’s platforms – last week Facebook announced that it would be adding even more apps to its e-commerce shopping experience, including WhatsApp and Marketplace. Several...

In the bid to stay connected during the pandemic, people are communicating online now more than ever and whenever we think of social media connectivity, the Facebook family usually follow along the same thread of thought. In a recent survey,...

No longer will advertisers need to reformat and edit images in order to meet Facebook's image-to-text ad rules.

Named as the ‘most effective marketing channel of all’ by a recent Omobono study, social media marketing has become a key component of any B2B marketing strategy, bringing with it a list of B2B social platforms: Facebook, Linkedin and Twitter....

Facebook has launched a new feature which allows SMBs to host paid online events. The new tool is said to be free for at least a year. This is a move from Facebook to help small businesses through the current...

Social media usage has risen during lockdown – Facebook’s Daily Active Users increased by 11% compared to last year. So now that the UK and most of the world is slowly coming out of lockdown, what should marketers be looking...

TikTok has announced a new portal for businesses to manage advertisements, which shows they are serious about becoming a platform for businesses to advertise and reach new audiences. TikTok for Business is a good step towards making some real changes...