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Google has commenced rolling out the first broad core algorithm update of 2022 – as officially announced by Google on May 25th 2022. Google has said that the new broad core algorithm update will take 1 to 2 weeks to...

Google is planning to officially sunset Universal Analytics and make Google Analytics 4 the new standard come July 2023. Universal Analytics is technically the “previous” version, but is still widely used. Universal Analytics has been the standard version of Google’s...

Google rolled out a new broad core update on November 17th 2021, which completed on November 30th 2021. If you saw any volatility in your rankings or organic traffic on or after November 17th, then it may be that you...

Each year, digital marketing platforms find new ways to develop the experiences for their users. Whether it’s new updates and features to social media, Google AdWords or Google search, new things emerge for us users to enjoy. And, this month...

Google has been very busy in June of 2021, with multiple updates hitting the SERPS, including a big core update, a spam update, and the page experience update. The June core update finished rolling out on June 12th. The page...

Global ecommerce company, Shopify, has expanded its partnership with Google. This will enable Shopify’s more than 1.7 million sellers to have access to a much broader range of Google’s platforms and will mean Shopify products will now be discoverable to...

Launching in just one month, Google has shared new details on the forthcoming page experience update. The update will look to improve how Google spots good and bad websites by adding a variety of user experience criteria as elemental ranking...

At least twice a year, Google make significant, broad changes to their algorithms. These changes are referred to as “core updates” and keeping up to date with these changes will, in turn, keep you on top of rankings and SEO....

Having already made some changes this month, and with more updates following by the end of the year, Google’s AI algorithm improvements are likely to create more diversity in the search results. And in consequence, several degrees harder for SEO....

Back in April 2020, Google announced that businesses would be able to list Shopping products for free. Google Shopping had free listings for US merchants, beginning with the Shopping tab which later expended to the main SERP. Now Google has...

Early in September, Google announced that it will be passing on the costs of the new Digital Services Tax onto advertisers, meaning that click costs will be rising by 2% because of this. Instead of taking a 2% hit, Google...

With more people looking to help and support small businesses, Google has announced new features as part of Google My Business in order to help SMBs weather the COVID storm. Earlier in May, Google rolled out support links for businesses...

Google rolled out a new core update, named the Google May 2020 core update, which began on May 4th 2020. This took around 2 weeks, and was set to be a big update that would have an impact on the...

Google is always tweaking how the search results appear and where sites rank, but Google has taken another step forward in how it showcases local SEO results including directories. These changes seem to be live across Europe – noted in...

In a strange fashion, Google has opted to protect the data and the privacy of Chrome users by announcing that the Google Chrome browser will be phasing out the use of third-party, cross-website cookies. What’s the big deal with third-party...

Google pre-announced a core update in mid-January 2020, as is becoming tradition.

Google's Year in Search 2019 really shows how people interact with search engines, and what drives us to make searches.

Google has released BERT, which includes new neural networking techniques which helps to understand intentions behind search queries. BERT is Bidirectional Encoder Representations from Transformers. What is BERT? BERT is one of the biggest updates to Google’s search algorithm in...