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Search Engine News

Google Analytics 4 Upgrade Required by July 2023 & Sunsetting Universal Analytics

Google is planning to officially sunset Universal Analytics and make Google Analytics 4 the new standard come July 2023. Universal Analytics is technically the “previous” version, but is still widely used. Universal Analytics has been the standard version of Google’s Analytics platform for some time now. Google Analytics 4 was introduced over 2 years ago,

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Google Algorithm Updates June 2021: Page Experience, Spam & Core Updates

Google has been very busy in June of 2021, with multiple updates hitting the SERPS, including a big core update, a spam update, and the page experience update. The June core update finished rolling out on June 12th. The page experience updated followed, beginning to roll out on the 15th June. This will continue through

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Google Expands On May 2021 Page Experience Update Ahead Of Launch

Launching in just one month, Google has shared new details on the forthcoming page experience update. The update will look to improve how Google spots good and bad websites by adding a variety of user experience criteria as elemental ranking factors. This month Google answered Core Web Vitals and page experience update queries, including new

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Google\’s December 2020 Core Update: What We Know So Far

At least twice a year, Google make significant, broad changes to their algorithms. These changes are referred to as \”core updates\” and keeping up to date with these changes will, in turn, keep you on top of rankings and SEO. \”They\’re designed to ensure that overall, we\’re delivering on our mission to present relevant and

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Google’s December 2020 Core Update: What We Know So Far

At least twice a year, Google make significant, broad changes to their algorithms. These changes are referred to as “core updates” and keeping up to date with these changes will, in turn, keep you on top of rankings and SEO. “They’re designed to ensure that overall, we’re delivering on our mission to present relevant and

Google’s December 2020 Core Update: What We Know So Far Read More »

How Google AI Search Updates Will Impact Your Rankings

Having already made some changes this month, and with more updates following by the end of the year, Google’s AI algorithm improvements are likely to create more diversity in the search results. And in consequence, several degrees harder for SEO. The advancements will include a new spelling algorithm, the ability to index specific individual passages

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