Digital Marketing

Facebook has introduced a new feature called Multiple Text Optimisation. This is very similar in concept to the responsive ads which Google introduced to Google Ads. What is Facebook’s Multiple Text Optimisation? Multiple Text Optimisation allows advertisers to create multiple versions of ad elements, such as headlines, ad copy and the descriptions for ads with

Paid advertising is a must for most businesses these days, whether you are making the most of paid search advertising or paid social advertising. Social media has become a pay-to-play game, as Facebook and other platforms limiting how much reach you can get without paying to reach your audience. And while SEO is still an