Digital Marketing | Xanthos Digital - Part 3

Digital Marketing

How Digital Marketing & Ecommerce Changed During Lockdown: Statistics to Inform Your Strategy

No-one saw it coming, but the world has changed since only March 2020. Society at-large has significantly changed, as has the daily lives of virtually everyone around the globe. And as consumers, of course, this changes how we act and shop. And so companies needed to adapt. So what has the pandemic and subsequent lockdown

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Digital Marketing during Crisis: How to Adapt for a Post-COVID-19 Online Landscape

No-one saw such a change coming – but the coronavirus crisis has changed the world. It has had a huge impact on the daily lives of everyone around the world, and has radically changed the behaviour of business and consumers globally. But life goes on, and businesses must adapt in order to survive. How does

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How Businesses are Shifting Online in the Coronavirus (COVID-19) UK Lockdown Landscape to Survive

The COVID-19 coronavirus has had a huge impact for virtually every business in the UK, but many businesses have responded and adapted quickly, moving online to survive and continue to provide to their customers. This pandemic and subsequent lockdown may well kickstart a new online avenue for some businesses, but it will also inevitably cause

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Digital Marketing and Coronavirus (COVID-19): How UK Businesses Can Plan Ahead

With the UK on lockdown, many businesses are having to adapt to a new, unprecedented coronavirus (COVID-19) landscape. While the severity of the coronavirus pandemic has had a huge toll on our healthcare system and the lives of the public, there is also a huge impact on businesses and marketing activity. Many high street stores,

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How Can a Podcast Help My Business as Part of Content Marketing?

Whether you already generate some form of content to attract customers to your website or not, many businesses overlook the power of the podcast when it comes to content marketing. When people think of content marketing, they usually only think of blogging. Nowadays, lots of people know about how powerful video content can be, whether

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The Benefits of Call Tracking Analytics for Your Business & Digital Marketing

By using call tracking analytics software, you can track inbound calls to where they came from. This allows you to see which marketing channels are doing well, which are not, and what people are phoning about. So what are the big benefits of implementing call tracking analytics for your digital marketing? Attribution Call tracking software

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