Taking the first step in the SEO process for websites can sometimes feel daunting. For some, it’s due to not knowing what SEO is and, for others, how to do it. If you’ve been straddling the fence and wanting to know more about SEO and incorporating it into your company’s digital strategy, read on. While
Starting with SEO: Applying SEO to your digital marketing strategy Read More »
Have you ever sent out numerous email marketing campaigns and felt utterly lost with what to do afterwards? Did you attempt to look at the countless metrics associated with them? Or, on the other hand, gave up and started on a new project? If you’re nodding profusely, then this blog may be for you. Measuring
How to measure email marketing success with 3 simple techniques Read More »
There’s no other channel like email marketing. Even after so many years and with so many other communication methods, email marketing is still a popular method a great number of companies have chosen to use. Why, you may ask? Well, unlike other marketing channels, email marketing allows you to connect with your target audience frequently.
5 dos and don’ts of email marketing Read More »
In what is possibly the biggest rebrand in recent memory, Facebook has decided it will be known as Meta going forwards. While Facebook has historically been known as a social network, this is a shift to be known as a social technology company. Meta is now the parent company that encompasses all of the apps
Facebook Rebrands to Meta: What It Means for Digital Marketing & Social Media Read More »
What is digital marketing? According to HubSpot, “Digital marketing encompasses all marketing efforts that use an electronic device or the internet.” In simple terms, digital marketing is the use of the internet and online digital technologies to sell and promote a company’s products and services. Over the years, businesses have improved their marketing tactics and incorporated the digital
5 Reasons To Use Digital Marketing For Your Business Read More »
4 digital marketing focuses to start with for your business You have a business and want to try out a new form of digital marketing but are unsure how and where to start. If this problem has swirled around in your head from time to time, you’re not alone. Since 2020 when the pandemic hit,
Where To Start With Digital Marketing Read More »
Google has officially confirmed it has updated the way it generates web titles in search results. “Last week, we introduced a new system of generating titles for web pages. Before this, titles might change based on the query issued. This generally will no longer happen with our new system. This is because we think our
Google’s Title-Tag Update Shakes Up Rankings Read More »
In July 2022, advertisers using Google Ads will no longer be able to create Expanded Text Ads (or ETAs for short) or edit any existing expanded text ads. The only search ad type that will be able to be used going forwards is the responsive search ad. Google has said that any existing expanded text
Google Ads to Drop Expanded Text Ads for Responsive Search Ads in July 2022 Read More »
“They collect thousands of pieces of information about you to create a digital profile that they sell to others…This has been happening without your knowledge or permission. Your information is for sale. You have become the product.” Above was taken from Apple’s new video promoting the introduction of an App Transparency Tracking (ATT) feature and
Apple v Facebook: What ATT Means For Advertisers & Users Read More »
2021 is a welcome sight for almost everyone on the planet after what has to be one of the worst years in collective memory. Societal and health issues aside, what can we expect in 2021 in regard to digital marketing trends and how businesses engage audiences? 2020 has fundamentally changed how we spend our time,
Digital Marketing Trends for 2021: What UK Businesses Need to Watch Read More »
