Google has officially confirmed it has updated the way it generates web titles in search results. \”Last week, we introduced a new system of generating titles for web pages. Before this, titles might change based on the query issued. This generally will no longer happen with our new system. This is because we think our
Google\’s Title-Tag Update Shakes Up Rankings Read More »
Google has officially confirmed it has updated the way it generates web titles in search results. “Last week, we introduced a new system of generating titles for web pages. Before this, titles might change based on the query issued. This generally will no longer happen with our new system. This is because we think our
Google’s Title-Tag Update Shakes Up Rankings Read More »
In July 2022, advertisers using Google Ads will no longer be able to create Expanded Text Ads (or ETAs for short) or edit any existing expanded text ads. The only search ad type that will be able to be used going forwards is the responsive search ad. Google has said that any existing expanded text
Google Ads to Drop Expanded Text Ads for Responsive Search Ads in July 2022 Read More »
“They collect thousands of pieces of information about you to create a digital profile that they sell to others…This has been happening without your knowledge or permission. Your information is for sale. You have become the product.” Above was taken from Apple’s new video promoting the introduction of an App Transparency Tracking (ATT) feature and
Apple v Facebook: What ATT Means For Advertisers & Users Read More »
2021 is a welcome sight for almost everyone on the planet after what has to be one of the worst years in collective memory. Societal and health issues aside, what can we expect in 2021 in regards to digital marketing trends and how businesses engage audiences? 2020 has fundamentally changed how we spend our time,
Digital Marketing Trends for 2021: What UK Businesses Need to Watch Read More »
At least twice a year, Google make significant, broad changes to their algorithms. These changes are referred to as \”core updates\” and keeping up to date with these changes will, in turn, keep you on top of rankings and SEO. \”They\’re designed to ensure that overall, we\’re delivering on our mission to present relevant and
Google\’s December 2020 Core Update: What We Know So Far Read More »
At least twice a year, Google make significant, broad changes to their algorithms. These changes are referred to as “core updates” and keeping up to date with these changes will, in turn, keep you on top of rankings and SEO. “They’re designed to ensure that overall, we’re delivering on our mission to present relevant and
Google’s December 2020 Core Update: What We Know So Far Read More »
User experience is nothing new, but in May 2021 it is becoming more important than ever with the upcoming Google Page Experience update. Google is constantly looking for new ways to get better at spotting good and bad websites, which is why their regular algorithm updates exist. In recent years, Google has added a variety
New Google Page Experience Update Will Become A Key Ranking Factor Read More »
In October, Google announced the release of a major update that promises to benefit both marketers and business owners alike. That update was Google Analytics 4. With more commerce moving online and businesses under increased pressure, insights into what drives sales from digital analytics tools have become even more critical. A development that has been
All You Need To Know About The New Google Analytics 4 Read More »
COVID-19 has had a profound impact on daily life and businesses. All industries have felt the effects which include closed schools, social distancing, closed public spaces and closed borders. When it comes to the online world, it has also changed how businesses approach digital marketing, and has affected the digital marketing strategies of countless brands.
How COVID-19 has Affected Digital Marketing Read More »
