Digital Marketing Blog Posts | Xanthos Digital

Why Digital Marketing Strategies are Essential for Business Growth

Digital Marketing, Email Marketing, PPC, SEO, Social Media Marketing / By Olivia Lumley

Digital marketing has transformed the way businesses connect with their audience. With constant technology evolution and consumers spending more time online, businesses must adapt to remain competitive. A robust digital marketing strategy is no longer optional but a key driver of growth and long-term success. For businesses at every level—small, medium, or enterprise—leveraging digital marketing

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Online donation platform for charity website

Charity digital marketing tips

Digital Marketing, Marketing / By Maisie Ward

For many charities, limited resources mean making every marketing effort count. That’s where digital marketing becomes a game changer. A well-executed charity digital strategy can help

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Exclusive ad credit offers for new clients as a Google Partner agency

Digital Marketing, Marketing, PPC / By Maisie Ward

What if you could as much as double your Google Ads budget for free? As a Google Partner agency, Xanthos Digital helps businesses like yours maximise their ad spend with exclusive Google Ads credit offers. If you’re a new client, this means you can access tailored promotional deals for your first month, helping you get

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3 ways to take your website’s SEO to the next level

Digital Marketing, SEO / By agraham

You’ve finally set up your website and optimised all your site pages but are now unsure of what you can do next. Well, one thing is for sure: unless you are number 1 on Google, there is always something to be done. These possible changes may not be as noticeable as changing the SEO title

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The history of digital marketing: A 20-year retrospective

Digital Marketing, Xanthos News / By agraham

The world has changed drastically over the past 20 years, and one of the most radical changes comes in the form of the internet and how it has impacted our daily lives and the business world. With the rise of the internet came a new way to find products and services and, naturally, a new

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Why email marketing is essential for your business

Digital Marketing, Email Marketing / By agraham

Email marketing plays an essential role in any company’s marketing strategy. For many, email marketing is still considered an underrated marketing tool, so much so that some companies only use it to send out a one-off email every now and again. If you believe this is you, well, let us tell you, email marketing is

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Starting with SEO: Applying SEO to your digital marketing strategy

Content Marketing, Digital Marketing, SEO, Social Media Marketing / By agraham

Taking the first step in the SEO process for websites can sometimes feel daunting. For some, it’s due to not knowing what SEO is and, for others, how to do it. If you’ve been straddling the fence and wanting to know more about SEO and incorporating it into your company’s digital strategy, read on. While

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How to measure email marketing success with 3 simple techniques

Digital Marketing, Email Marketing / By agraham

Have you ever sent out numerous email marketing campaigns and felt utterly lost with what to do afterwards? Did you attempt to look at the countless metrics associated with them? Or, on the other hand, gave up and started on a new project? If you’re nodding profusely, then this blog may be for you. Measuring

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5 dos and don’ts of email marketing

Digital Marketing, Email Marketing / By agraham

There’s no other channel like email marketing. Even after so many years and with so many other communication methods, email marketing is still a popular method a great number of companies have chosen to use. Why, you may ask? Well, unlike other marketing channels, email marketing allows you to connect with your target audience frequently.

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