Archives

Website analytics allows you to review how visitors are directed to your website and how they behave once on the site. By understanding this data, it can enable you to retain customers, attract more visitors and even increase your conversion...

Google is planning to officially sunset Universal Analytics and make Google Analytics 4 the new standard come July 2023. Universal Analytics is technically the “previous” version, but is still widely used. Universal Analytics has been the standard version of Google’s...

Are you a marketer or business owner? Have you recently set up your website but aren’t sure what else needs to be done to it?   If you don’t know already, website analytics is one tool that you should know about...

YouTube is working on giving marketers and creators a more in depth analysis about video performance, including enhanced detailed reports on the sources of views and revenue. Understanding the sources of income and the views for various video formats is...

Analytics is at the heart of any digital marketing strategy, and attribution is what analytics is built upon.

"Dark social" may sound sinister, but it's a fairly innocent term that is used to describe sharing on social media or other messaging platforms that provides traffic to your site that cannot be accurately tracked with analytics.

Google recently announced a new feature for Analytics and AdWords called Smart Goals, to help businesses optimise for conversions.

Analytics can be confusing to those new to the tool, so we've put together a guide to run through all the data you need to ensure your online business thrives.

Getting started in Google Analytics can be daunting, but our business guide to Analytics should navigate you through the initial complexities.

Just because your website is listed on the first page of Google, doesn’t mean YOUR link will be the one that gets clicked. If your competitors are using rich snippets, or if they’ve posted content that makes use of rich...

As always, it’s difficult to sum up an entire year in just one short post. For this reason I’ve chosen to highlight the key events that had an impact on the digital industry (most notably updates to Google’s search ranking...

Last month the Google “Keyword Planner” replaced the “Keyword Tool”. Starting September 1, the Keyword Planner Tool was moved out of its beta phase and shortly after, the Keyword Tool was removed. The main difference between the two is that...

Last month, Google upped the ante on returning (not provided) keyword data, meaning that even MORE searches are encrypted, making measuring via ‘keyword’ almost redundant. Going forward, what are the problems with not having access to keyword data and, more...

Direct traffic isn't just the traffic that comes directly to your site because someone has typed your URL into the address bar. There's a lot more to it. Actually, direct traffic often includes referrals from emails, instant messenger chats, untagged...

On Tuesday morning Pinterest rolled out its first official web-based analytics tool. This free tool allows verified Pinterest website owners to track a user’s engagement with their boards and pins and to get insight into the images that people are...

I began writing this blog post as a review of read later apps like Pocket, Instapaper, Readability and Evernote Clearly, but as I wrote, I realised that the impact of these applications isn’t just huge for advertisers, it’s huge for Search Engine...

If you use Google Analytics you know how frustrating that ‘not provided’ label is but do you know why it’s there? Turns out it’s got to do with being logged into your Google account and guess what? It’s all in...

There are three very important metrics to pay attention to in Google Analytics. If you’re not already using them to inform some of your digital decisions, find out how they work and what they can tell you about your own...