plaborne@e-xanthos.co.uk

In today’s dynamic digital landscape, a robust online presence isn’t a luxury for educational institutions – it’s essential. Pay-per-Click (PPC) advertising offers a powerful tool to reach your target audience directly, driving valuable traffic to your website and increasing applications or enquiries. This guide explores key PPC strategies to maximise your impact: Defining your goals

In the ever-changing digital landscape we exist in today, having a solid online presence isn’t a luxury for educational institutions anymore – it’s a necessity. Search Engine Optimisation (SEO) plays a significant role in attracting new prospective students and parents, as well as improving your institution or business’ overall visibility. This article explores the key

Whether you’re a skilled marketer or just stepping into the digital arena, having a digital marketing glossary at your disposal can come in handy. With dozens of acronyms, metrics, tools, and techniques, and new technologies introduced all the time, our comprehensive glossary for SEO and PPC is your go-to resource. Save and share with others

As Xanthos Digital Marketing celebrates its 20-year anniversary, even looking back on the past 20 years shows us how far we’ve come in the UK and across the world when it comes to technology…