If there’s one thing we know about search engine optimisation (SEO), is that it is constantly evolving. 2020 saw Google refine and tweak its algorithm to incorporate new technologies and user behaviours, including two Google core algorithm updates in May and December and several search feature introductions. The great thing about SEO is that it
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The Office for National Statistics found that in December 2020, the internet sales as a percentage of total retail sales ratio dropped from 36.2% in November to 31.3% in December. This will be due to a myriad of factors, however the key factors here are that many people got their Christmas shopping done early in
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2021 is a welcome sight for almost everyone on the planet after what has to be one of the worst years in collective memory. Societal and health issues aside, what can we expect in 2021 in regards to digital marketing trends and how businesses engage audiences? 2020 has fundamentally changed how we spend our time,
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At least twice a year, Google make significant, broad changes to their algorithms. These changes are referred to as “core updates” and keeping up to date with these changes will, in turn, keep you on top of rankings and SEO. “They’re designed to ensure that overall, we’re delivering on our mission to present relevant and
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How does this new uncertainly impact consumerism and online shopping? November and December are traditionally crucial months for retailers on and offline, and this year is no exception.
User experience is nothing new, but in May 2021 it is becoming more important than ever with the upcoming Google Page Experience update. Google is constantly looking for new ways to get better at spotting good and bad websites, which is why their regular algorithm updates exist. In recent years, Google has added a variety
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In October, Google announced the release of a major update that promises to benefit both marketers and business owners alike. That update was Google Analytics 4. With more commerce moving online and businesses under increased pressure, insights into what drives sales from digital analytics tools have become even more critical. A development that has been
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2020 has almost come to a close, and it has not been a year anyone expected. Especially when it comes to ecommerce businesses and online retailers. COVID has affected everyone in a multitude of ways, but the way it has impacted the economy and businesses everywhere is unprecedented. Not only that, but it also changed
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COVID-19 has had a profound impact on daily life and businesses. All industries have felt the effects which include closed schools, social distancing, closed public spaces and closed borders. When it comes to the online world, it has also changed how businesses approach digital marketing, and has affected the digital marketing strategies of countless brands.
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Having already made some changes this month, and with more updates following by the end of the year, Google’s AI algorithm improvements are likely to create more diversity in the search results. And in consequence, several degrees harder for SEO. The advancements will include a new spelling algorithm, the ability to index specific individual passages
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