The ONS has published the statistics for ecommerce performance within the UK for July, which was always going to be an interesting period for online retailers and the high street. As you can see in the chart below, the online sales as a percentage of total retail was on a slight rise from June –
Ecommerce August Update: Online UK Retail Statistics Read More »
It is no marketing revelation that social media is a hugely influential marketing platform. Yet, the belief that social media marketing is only for B2C companies, even now, is keeping B2B companies from getting the most for their business communication and collaboration. B2B is all about long-term relationship building and, to initiate these relationships,
B2B Social Media Myths Debunked: Why B2B Companies Need Social Media Read More »
As of July 26, Google began rolling out a link spam update which would continue to roll out over the following 2 weeks. This Google algorithm update targets links deemed to be spammy. As ever, Google is looking to improve the quality of the search results, and the new update (dubbed the “link spam update”)
Google Rolls Out Link Spam Update to Search Read More »
As the UK readied itself to tear up the COVID rules, the retail and ecommerce space seemed uncertain. However, the Office for National Statistics compiled the retail sales statistics for the UK in June 2021, and sheds light on what we expect over the course of the summer. In June 2021, the retail sales volume
Ecommerce & UK Online Retail Statistics Update June 2021 Read More »
Rolling out in August 2021, any financial services advertisers or marketers will be required to be verified by Google so that they can show Google Ads to anyone looking for financial services on Google. This verification is required for all ad formats and extensions. Why is Google requiring verification now? It’s quite simple – Google
Following Shopify’s expansion with Google – an expansion that brought shopping to a multitude of Google’s platforms – last week Facebook announced that it would be adding even more apps to its e-commerce shopping experience, including WhatsApp and Marketplace. Several e-commerce updates were included in Facebook’s bid to make shopping for products across apps easier,
Facebook’s New Update Sees Businesses Reach Customers Across Apps Read More »
Google has been very busy in June of 2021, with multiple updates hitting the SERPS, including a big core update, a spam update, and the page experience update. The June core update finished rolling out on June 12th. The page experience updated followed, beginning to roll out on the 15th June. This will continue through
Google Algorithm Updates June 2021: Page Experience, Spam & Core Updates Read More »
Global ecommerce company, Shopify, has expanded its partnership with Google. This will enable Shopify’s more than 1.7 million sellers to have access to a much broader range of Google’s platforms and will mean Shopify products will now be discoverable to more consumers across Search, Shopping, Images, Maps and YouTube. The expansion comes as Google and
Shopify Embarks On Global Expansion With Google Read More »
April 2021 saw internet sales as a percentage of total retail sales drop down to 29.4%. In March this figure was 32.8%, but it is an understandable drop as restrictions are lifted and normality begins to return to the daily lives of shoppers. In April 2020 this figure was 30.3% – a big jump up
Online Retail & UK Ecommerce Update for May 2021 Read More »
“They collect thousands of pieces of information about you to create a digital profile that they sell to others…This has been happening without your knowledge or permission. Your information is for sale. You have become the product.” Above was taken from Apple’s new video promoting the introduction of an App Transparency Tracking (ATT) feature and
Apple v Facebook: What ATT Means For Advertisers & Users Read More »
