In the past 5 years, digital marketing has taken a powerful grip on industry advertising and promoting. Gone were the days when marketing began and ended at traditional TV, radio or general word of mouth. Though these types of marketing mediums are used to this day, helping with a company’s overall marketing strategy, digital marketing
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In what is possibly the biggest rebrand in recent memory, Facebook has decided it will be known as Meta going forwards. While Facebook has historically been known as a social network, this is a shift to be known as a social technology company. Meta is now the parent company that encompasses all of the apps
Facebook Rebrands to Meta: What It Means for Digital Marketing & Social Media Read More »
This month, we discovered several new social media updates and features that are currently in trials or are ready to launch shortly. Known to be one of the best platforms, Instagram has seemed to push the boundaries through new fantastic features for us to all enjoy. To keep you updated with all things new with
5 New Updates On Instagram This Month Read More »
Family-owned investment company, Milbank Group, continues to grow its diversified portfolio of businesses with the acquisition of Xanthos following a successful retirement sale. The name Milbank is synonymous with precast concrete products, however, the Group’s already diverse range of businesses includes Cadman Cranes, Sui Generis International, ARK Agriculture, Orion Future Technology and Nicola Jane. Olga
What is digital marketing? According to HubSpot, “Digital marketing encompasses all marketing efforts that use an electronic device or the internet.” In simple terms, digital marketing is the use of the internet and online digital technologies to sell and promote a company’s products and services. Over the years, businesses have improved their marketing tactics and incorporated the digital
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4 digital marketing focuses to start with for your business You have a business and want to try out a new form of digital marketing but are unsure how and where to start. If this problem has swirled around in your head from time to time, you’re not alone. Since 2020 when the pandemic hit,
Where To Start With Digital Marketing Read More »
Google confirmed back in August that it changed how titles are generated for search engine result listings. After much furore within the SEO and digital marketing communities, Google has expanded on what has changed, and how it now generates title tags which are displayed within the search engine result pages. Google had previously confirmed that
How Google Now Generates Titles for Page Results: 87% of SEO Title Tags Still Used Read More »
Last month, the head of Instagram, Adam Mosseri, announced on his Instagram and Twitter pages that Instagram was no longer a photo-sharing platform but a general entertainment app. He explained that from recent customer research, ‘the main reason users used the platform was simply to be entertained.’ And this was one of the main reasons why in
Instagram is ‘No Longer a Photo-sharing Platform’ Read More »
Google has officially confirmed it has updated the way it generates web titles in search results. “Last week, we introduced a new system of generating titles for web pages. Before this, titles might change based on the query issued. This generally will no longer happen with our new system. This is because we think our
Google’s Title-Tag Update Shakes Up Rankings Read More »
In July 2022, advertisers using Google Ads will no longer be able to create Expanded Text Ads (or ETAs for short) or edit any existing expanded text ads. The only search ad type that will be able to be used going forwards is the responsive search ad. Google has said that any existing expanded text
Google Ads to Drop Expanded Text Ads for Responsive Search Ads in July 2022 Read More »
