Have you ever sent out numerous email marketing campaigns and felt utterly lost with what to do afterwards? Did you attempt to look at the countless metrics associated with them? Or, on the other hand, gave up and started on a new project? If you’re nodding profusely, then this blog may be for you. Measuring
How To Measure Email Marketing Success With 3 Simple Techniques Read More »
There’s no other channel like email marketing. Even after so many years and with so many other communication methods, email marketing is still a popular method a great number of companies have chosen to use. Why, you may ask? Well, unlike other marketing channels, email marketing allows you to connect with your target audience frequently.
5 Do’s and Don’ts of Email Marketing Read More »
If there’s one thing we know about search engine optimisation (SEO), is that it is constantly evolving. 2021 saw Google refine and tweak its algorithm to incorporate new technologies, user behaviours and user experience criteria, including a major page experience update in June, a core update in November and several smaller SEO updates involving link
SEO Tips for 2022: How to Improve Your SEO In The New Year Read More »
Content marketing over the past years has become increasingly valued by the world. For businesses, this form of marketing has helped them build trust between themselves and their consumers through high quality and informative content to help the reputation of companies. Now, although many businesses are aware of content marketing, truth be told, many currently
Grow Your Business With Content Marketing Read More »
One area is always needed with every excellent marketing strategy – performance measurement. No matter what chosen form of marketing your business and marketing team carries out, it won’t be enough for growing your organisation’s conversions and/or sales. Simply put, without measuring your performance, how would you know whether that specific campaign and the use
5 Metrics To Use When Measuring Content Marketing Read More »
2021 has been a very strange year, following an equally strange 2020. But only three things are certain in life: death, taxes, and an annual round-up of search data from Google presented in the year in search. Aside from the pandemic, there has been a lot that happened in 2021 that perhaps you may have
Google’s Year In Search 2021: What the UK Searched For Read More »
Google rolled out a new broad core update on November 17th 2021, which completed on November 30th 2021. If you saw any volatility in your rankings or organic traffic on or after November 17th, then it may be that you have been affected by the roll out of the November 2021 broad core update. Google
Google November 2021 Core Update Rolls Out – What Happened? Read More »
With SEO becoming more recognisable today to help companies strengthen their visibility on search engines, it has become even more important to know the best and proper way to help maintain your visibility in rankings. Once your website has been indexed and is searchable on Google, Bing, or any other search engines, you should be
5 Great Ways To Maintain Your SEO Rankings Read More »
Employees will have to put on several different hats when working for some businesses, whether it be the HR hat that moves to a Marketing hat or Project Management hat that moves to Events or Finance Hat. And with many departments, especially marketing, there are several areas (that would seemingly need a single person to
How To Save Time On Social Media Efforts Read More »
Each year, digital marketing platforms find new ways to develop the experiences for their users. Whether it’s new updates and features to social media, Google AdWords or Google search, new things emerge for us users to enjoy. And, this month was no different as Google announced the latest trial – continuous scrolling on Google search
Continuous Scrolling Comes To Search On Mobile Read More »
