Adam Barsby | Xanthos Digital - Part 2

Adam Barsby

Google\’s BERT Search Algorithm Helps to Understand Natural Language

Google has released BERT, which includes new neural networking techniques which helps to understand intentions behind search queries. BERT is Bidirectional Encoder Representations from Transformers. What is BERT? BERT is one of the biggest updates to Google\’s search algorithm in quite some time. In fact, it is likely to be the biggest change Google have

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Paid Search vs Paid Social Advertising: What\’s Best for Your Business?

Paid advertising is a must for most businesses these days, whether you are making the most of paid search advertising or paid social advertising. Social media has become a pay-to-play game, as Facebook and other platforms limiting how much reach you can get without paying to reach your audience. And while SEO is still an

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Google\’s June 2019 SEO Update: Broad Core Search Algorithm Update & Domain Diversity

Google, rather unusually, pre-announced a core algorithm update that hit the search results in early June. The broad core algorithm update rolled out on June 3rd, and changes in the search results were seen for the following week. These core updates are the algorithm updates which directly impact and influence how search results are ranked

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Facebook Introduces \”Why Am I Seeing This?\” Showing How News Feed Algorithm Ranking Works

Facebook has launched a new feature to explain how it decides what to display to users in the News Feed. This will cover all posts in the News Feed. The feature has been rolling out in the UK, but will have rolled out fully by May 2nd. Facebook users will see \”why am I seeing

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