On the 14th of April, Elon Musk put forward a proposition to acquire the social media company Twitter for $43 billion.
What Elon Musk\’s Twitter Acquisition Means for Digital Marketing Read More »
There’s no other channel like email marketing. Even after so many years and with so many other communication methods, email marketing is still a popular method a great number of companies have chosen to use. Why, you may ask? Well, unlike other marketing channels, email marketing allows you to connect with your target audience frequently.
5 Do\’s and Don’ts of Email Marketing Read More »
2021 has been a very strange year, following an equally strange 2020. But only three things are certain in life: death, taxes, and an annual round-up of search data from Google presented in the year in search. Aside from the pandemic, there has been a lot that happened in 2021 that perhaps you may have
Google\’s Year In Search 2021: What the UK Searched For Read More »
Last month, the head of Instagram, Adam Mosseri, announced on his Instagram and Twitter pages that Instagram was no longer a photo-sharing platform but a general entertainment app. He explained that from recent customer research, \’the main reason users used the platform was simply to be entertained.\’ And this was one of the main reasons why in
Instagram is \’No Longer a Photo-sharing Platform\’ Read More »
Google has officially confirmed it has updated the way it generates web titles in search results. \”Last week, we introduced a new system of generating titles for web pages. Before this, titles might change based on the query issued. This generally will no longer happen with our new system. This is because we think our
Google\’s Title-Tag Update Shakes Up Rankings Read More »
Following Shopify\’s expansion with Google – an expansion that brought shopping to a multitude of Google\’s platforms – last week Facebook announced that it would be adding even more apps to its e-commerce shopping experience, including WhatsApp and Marketplace. Several e-commerce updates were included in Facebook\’s bid to make shopping for products across apps easier,
Facebook\’s New Update Sees Businesses Reach Customers Across Apps Read More »
At least twice a year, Google make significant, broad changes to their algorithms. These changes are referred to as \”core updates\” and keeping up to date with these changes will, in turn, keep you on top of rankings and SEO. \”They\’re designed to ensure that overall, we\’re delivering on our mission to present relevant and
Google\’s December 2020 Core Update: What We Know So Far Read More »
How does this new uncertainly impact consumerism and online shopping? November and December are traditionally crucial months for retailers on and offline, and this year is no exception.
In the bid to stay connected during the pandemic, people are communicating online now more than ever and whenever we think of social media connectivity, the Facebook family usually follow along the same thread of thought. In a recent survey, Facebook found that on their apps alone, more than 100 billion messages are sent between
Social Media\’s Power Duo Combine For A New Messaging Experience Read More »
Google is introducing a new label to the Chrome browser, which highlights particular pages with speedy load times. The browser will show a \”fast page\” label which is based on the user experience and load times. This is based on the Core Web Vitals – when these are met or exceeded, then the page will
Google Chrome introduces \”Fast Page\” Label for Fast Load Speeds Read More »
