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In today's dynamic digital landscape, a robust online presence isn't a luxury for educational institutions – it's essential. Pay-per-Click (PPC) advertising offers a powerful tool to reach your target audience directly, driving valuable traffic to your website and increasing applications or enquiries....

In the ever-changing digital landscape we exist in today, having a solid online presence isn’t a luxury for educational institutions anymore – it’s a necessity. Search Engine Optimisation (SEO) plays a significant role when it comes to getting new prospective...

Whether you’re a skilled marketer or just stepping into the digital arena, having a digital marketing glossary at your disposal can come in handy. With dozens of acronyms, metrics, tools and techniques, and new technologies introduced all the while, our...

As businesses navigate the dynamic landscape of content management systems (CMS), the decision to choose between Kentico CMS and WordPress becomes a critical aspect of establishing and maintaining a robust online presence. In this post, we hope to equip you...

As Xanthos Digital Marketing celebrates its 20-year anniversary, even looking back on the past 20 years shows us how far we’ve come in the UK and across the world when it comes to technology...

You’ve finally set up your website and optimised all your site pages but are now unsure of what you can do next. Well, one thing is for sure unless you are number 1 on Google, there is always something to...

Xanthos Digital Marketing is celebrating its 20th anniversary this year in 2022.

The world has changed drastically over the past 20 years, and one of the most radical changes comes in the form of the internet and how it has impacted our daily lives and the business world. With the rise of...

Email marketing has played an essential role in any company’s marketing strategy. For many, email marketing is still considered an underrated marketing tool, so much so that some companies only use it to send out a one-off email every now...

Site content alone is the biggest influence to draw visitors to your site. They want to read, watch or listen to whatever is on the page they’ve chosen. Because of this, content marketing has become something of a staple when...

Instagram has become the go-to social media platform for millions around the world. With the might of Meta and Facebook behind it, it’s become a behemoth in the social media realm. So why opt to choose to advertise on Instagram?...

Website analytics allows you to review how visitors are directed to your website and how they behave once on the site. By understanding this data, it can enable you to retain customers, attract more visitors and even increase your conversion...

There are a million and one social platforms that businesses can choose from that’ll help market themselves online. And, of course, out of the many, most businesses only hear of or want to use Facebook, Instagram, Twitter, and even LinkedIn...

Google has commenced rolling out the first broad core algorithm update of 2022 – as officially announced by Google on May 25th 2022. Google has said that the new broad core algorithm update will take 1 to 2 weeks to...

Paid social, or social media advertising, is effectively any form of paid advertising taking place on a given social media or networking site.

On the 14th of April, Elon Musk put forward a proposition to acquire the social media company Twitter for $43 billion.

Starting with SEO can sometimes feel daunting. For some, it’s due to not knowing what SEO is and, for others, how to do it. If you’ve been straddling the fence and wanting to know SEO and incorporate it into your...

Google is planning to officially sunset Universal Analytics and make Google Analytics 4 the new standard come July 2023. Universal Analytics is technically the “previous” version, but is still widely used. Universal Analytics has been the standard version of Google’s...