Xanthos Digital

31 March 2021

Ecommerce and Online Retail Sales Update March 2021: Online Spend Proportion Hits Record High

As we approach a year since the beginning of the pandemic, the online retail space has seen a lot of fluctuation. But overall, the percentage of internet sales to total retail sales has increased sharply since the pandemic and subsequent lockdowns began. The overall retail sales volume only partially recovered in February 2021, increasing 2.1%.

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65% of Google Searches End Without a Click – But Google Sends More Traffic to the Open Web Every Year

Earlier in March 2021, Rand Fishkin of SparkToro posted an update claiming that in 2020, two thirds of Google Searches ended without a click. From January to December, 2020, 64.82% of searches on Google (desktop and mobile combined) ended in the search results without clicking to another web property. That number is likely undercounting some

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