Xanthos Digital

30 November 2020

All You Need To Know About The New Google Analytics 4

In October, Google announced the release of a major update that promises to benefit both marketers and business owners alike. That update was Google Analytics 4. With more commerce moving online and businesses under increased pressure, insights into what drives sales from digital analytics tools have become even more critical. A development that has been

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Ecommerce & Online Retail December 2020 Update: How COVID Affects UK Shoppers

2020 has almost come to a close, and it has not been a year anyone expected. Especially when it comes to ecommerce businesses and online retailers. COVID has affected everyone in a multitude of ways, but the way it has impacted the economy and businesses everywhere is unprecedented. Not only that, but it also changed

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