October, 2019 | Xanthos Digital

October 2019

Facebook Introduces Responsive Ads with Multiple Text Optimisation

Facebook has introduced a new feature called Multiple Text Optimisation. This is very similar in concept to the responsive ads which Google introduced to Google Ads. What is Facebook’s Multiple Text Optimisation? Multiple Text Optimisation allows advertisers to create multiple versions of ad elements, such as headlines, ad copy and the descriptions for ads with

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Google\’s BERT Search Algorithm Helps to Understand Natural Language

Google has released BERT, which includes new neural networking techniques which helps to understand intentions behind search queries. BERT is Bidirectional Encoder Representations from Transformers. What is BERT? BERT is one of the biggest updates to Google\’s search algorithm in quite some time. In fact, it is likely to be the biggest change Google have

Google\’s BERT Search Algorithm Helps to Understand Natural Language Read More »

Google’s BERT Search Algorithm Helps to Understand Natural Language

Google has released BERT, which includes new neural networking techniques which helps to understand intentions behind search queries. BERT is Bidirectional Encoder Representations from Transformers. What is BERT? BERT is one of the biggest updates to Google’s search algorithm in quite some time. In fact, it is likely to be the biggest change Google have

Google’s BERT Search Algorithm Helps to Understand Natural Language Read More »