Just because your website is listed on the first page of Google, doesn’t mean YOUR link will be the one that gets clicked. If your competitors are using rich snippets, or if they’ve posted content that makes use of rich snippets, you may just lose your advantage.
Rich Snippets you can do yourself Read More »
There’s really no faster way to build your social following than to take out paid social advertisements. If you’re starting up on social media, launching a new product, running a competition or simply trying to grow your following, this is a good marketing channel to experiment with. Plus, if you’re savvy with your ‘targeting’ you can really make the most of the money you spend.
A social advertising crash course Read More »
Apps, or ‘mobile applications’, present another opportunity for reaching out to your target audience and encouraging them to engage. They have a huge range of possible functions including entertainment, productivity, navigation, information and commerce. This post will outline the pros and cons of developing an app for your business, and provide some advice for anyone about to jump in and do it.
Do you need an app? Read More »
How often do you find yourself leaving a website half way through your shopping experience simply because the way the site functions irritates you? Perhaps it’s a really long checkout process, or perhaps it’s a site that doesn’t let you view 200 products per page? Either way, the company has ticked you off and the though of handing money over to them is less than appealing!
What makes a good ecommerce website? Read More »
