If you think that you’re running a social media campaign just because you’re sharing stuff and managing your accounts, you couldn’t be more wrong. This post draws on case studies of 4 awesome social campaigns to help you create your own. Plus, we’ve summed it all up in 7 (and a bit) steps to make it even more actionable. You’ll definitely want to read this one…
Awesome Social Media Campaigns in 7¾ Steps… with cartoons! Read More »
Each year, search engine optimisation changes, in part thanks to what companies like Google define as ‘good’, partly thanks to a year’s worth of data on things that are working/not working given search ranking algorithm changes, and partly thanks to a rapidly changing technology world. With the growth of mobile phone usage and an advertiser’s ability to target users via geographic location, local search is more important than ever before.
10 things you can do to boost your local search rank in 2014 Read More »
By now, you get that if you want to remain on Google’s good side, you do content marketing. If you want your website to rank for your chosen keyterms, you do content marketing. If you want to gain your customers’ trust, you do content marketing. But, what I believe isn’t discussed enough is HOW you do it. After all, with Google’s recent algorithm changes, all of which push webmasters to display unique, engaging content, there’s been a ‘content creation explosion’.
5 ways to create better content than anyone else Read More »
You’ve either heard about flat design or you’ve seen it. It’s the style of design typically associated with user interfaces like Windows 8 and Apple’s iOS 7 and is characterised by 2D elements and flat iconography, bold colours, simple typography, minimalism, and by a general paring down of data. At present, what matters is that you understand the fundamental focus of flat design is to respond to the need for a fast, seamless mobile user experience.
For a killer mobile user experience…go Flat Read More »
