January 2014

On the 20th of January 2014, the head of Google’s Webspam team, Matt Cutts, posted the article that has had digital marketers, SEOs and webmasters talking about ever since. In previous years, the practice of guest blogging served as a reliable tactic for building up a good backlink profile, which ultimately increased your chances of ranking well. However, over the past couple of years, since Google began focusing on quality content and domains referring relevant traffic, things have changed.