30 September 2013

Last month the Google “Keyword Planner” replaced the “Keyword Tool”. Starting September 1, the Keyword Planner Tool was moved out of its beta phase and shortly after, the Keyword Tool was removed. The main difference between the two is that the Keyword Planner requires access to a Google AdWords account. But, there’s more. The new Planner only displays search volume by exact match. It also does not account for device targeting and does not allow the user to distinguish between global and local monthly searches. It also does not allow for filtering by related search terms.