Can you really enforce a law without making sure you comply with it first? The European Commission sues 5 countries over not implementing the Cookie Law, disregarding the fact that some of its own sites are still not in compliance.
Irony, the European Commission and the EU Cookie Law Read More »
E-commerce is constantly changing and what was working wonderfully well for you a couple of months ago may not be so effective anymore. As technologies improve and shoppers’ expectations increase, the cost of not staying up to date with all the newest and most effective strategies for growing your E-commerce business can be high. Here
2012 E-commerce Trends – How are you Measuring up? Read More »
While it may still be one of the new kids on the online advertising block, independent reports are indicating that Facebook advertising is in fact, for most businesses, proving to be very effective. However, as with Google Adwords, this only applies if you know how to use it properly. If you have been thinking about
Tips & Tricks for Effective Facebook Ads Read More »
If you want a Facebook Page that gets shared and posts that people engage with, you’ve got to consider changing your strategy. Facebook is an increasingly visual platform. Here are a few strategies to help you get noticed and best of all, to help you have fun while doing your social media marketing.
Use your Facebook Page Creatively Read More »
There are three very important metrics to pay attention to in Google Analytics. If you’re not already using them to inform some of your digital decisions, find out how they work and what they can tell you about your own website or about your clients websites.
Bounce rate, time on site and pages per visit Read More »
As with most styles of marketing, good digital marketing is creative and engaging. At the moment QR codes are particularly popular when it comes to marketing products, brands and websites. Begin using them yourself today. Read our case studies followed by fail-safe QR marketing tips.
Boost your traffic with a QR Code Marketing Campaign Read More »
Its not been long since Google unleashed its Panda algorithm update on the world and sent legions of webmasters (and their SEOs) into a spin. The news that Panda was updating again in the Spring of 2012 was not so disturbing though as people had been through it before. Not wanting anyone to get too comfortable
Penguin: Google\’s Latest Update – What it Means for SEO Read More »
Beginning in Autumn 2012, Google Product Search becomes Google Shopping. What’s the difference between the two? Google Shopping is not free. Now, if you want your products to display in the search results, you’ve got to take out your wallet as now it’s all about Paid Inclusion.
Want your products on Google.com? Take out your wallet Read More »
The number of people in the UK who own a smartphone has risen dramatically over the last few years. In 2009 approximately 38% of the adult population was smartphone users, a figure that by the first quarter of 2012 has risen to 51%. Of these, 54% reported making a habit of shopping online with their
Three Top Tips for Succeeding in Mobile e-Commerce Read More »
Its not been long since Google unleashed its Panda algorithm update on the world and sent legions of webmasters (and their SEOs) into a spin. The news that Panda was updating again in the Spring of 2012 was not so disturbing though as people had been through it before. Not wanting anyone to get too comfortable
Penguin: Google’s Latest Update – What it Means for SEO Read More »
